About the Founder
Built on lived experience,
not theory.
Salt & Stone is led by Claudia McIntyre
Claudia McIntyre is the founder of Salt & Stone Advisors, an advisory practice that exists to serve family-owned businesses through succession, growth, and ownership transitions.
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Before founding Salt & Stone, she sat for nearly two decades inside a private investment group leading through exponential growth as Chief Operating Officer, President, and Equity Partner. She led businesses through acquisitions, transformation, and the harder work that does not make headlines: keeping people aligned through change, growth, and the opportunities that come with both.
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She founded Salt & Stone to bring what she learned in that seat to the family businesses who would not otherwise have access to it. Owners do not arrive at succession by deciding. They live into it, over years. Salt & Stone walks alongside that work.
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Her practice is built on lived experience, not theory. When a family business owner sits across from her, she has sat in their seat. The thing that guides every engagement is not a framework she read about. It is a way of leading she was shaped by.
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Salt & Stone surveys, strengthens, and stewards the foundations of family businesses.

"When a family business owner sits across from her, she has sat in their seat."
- Business Owner
"Your impact on our business has been profound. You challenged our thinking, strengthened our execution, and helped us prepare confidently for what comes next."
- Generational Family Business
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"You were an invaluable guide in moving our company forward and a steady, trusted support to our family throughout the process."
- Founder-Led Transfer
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"Succession was only a concept when we met. Today, leadership and operating plans are in action, the business is aligned and executing, and I have confidence I can exit when I am ready."
- Founder-Led Business